Constantin PROZOROV


GUCCI (2018)

The irony of imagination. Digital collage artist Constantin Prozorov created an ironic homage to ‘everyday life’ in his interpretation of GUCCI’s product and brand identity under former Creative Director Alessandro Michele. Inspired by a tapestry of references from visual art, history and popular culture, Prozorov’s Fashion Diary presents a series of striking interactions between the worlds of fantasy and reality, inviting viewers to escape the often mundane nature of everyday existence. Snakes and dragons encircle majestic castles, Renaissance paintings spring to life with contemporary spirit, and the urban oasis crumbles in a few stylish seconds. The series reminds viewers about the power of imagination in transforming our experience of the world around us.

"GUCCI is the first project I dived into as an animation artist. I became a great admirer of Alessandro Michele's work since he made his debut for GUCCI in 2015. He created fairytale narratives and visions for each of his collections, which enchanted millions of people worldwide and made them dream. This reminded me of the works of Wes Anderson, Tim Burton and Andy Warhol. I was also fascinated by his ability to take us on a journey back in time to the 70s and 80s, which strongly reflected the spirit of the zeitgeist at the time. The combination of Alessandro Michele’s genius and GUCCI’s iconic heritage created a brand that has influenced the past decade like no other.”