CONSTANTIN Prozorov | ANIMATIONUNIVERSAL GENEVE x CONSTANTIN (2024)
Constantin Prozorov’s collaboration with UNIVERSAL GENÈVE, one of Switzerland’s most iconic luxury watch brands, celebrates the brand’s heritage through his signature surreal collage style. Inspired by the legacy of Jean Cocteau, who once worked with the brand, Prozorov takes viewers on a journey through time, from the 1930s in Geneva, marking the brand’s early triumphs, to the cultural influence of the 1960s West Coast. Using animated collages, he brings pivotal moments to life, such as UNIVERSAL GENÈVE’s 1950s expansion in Paris, London, and New York, and a daring polar flight from Copenhagen across the North Pole, symbolizing the brand's spirit of innovation.
“This project was about more than just timepieces—it’s about the spirit of adventure and innovation that has shaped UNIVERSAL GENÈVE’s story,” says Prozorov. “Each collage brings a chapter of history to life, blending art, time, and culture in a way that connects the past with the future.” Through this creative tribute, Prozorov not only honors the brand’s legacy but also pushes the boundaries of art and timekeeping, making UNIVERSAL GENÈVE VAULT a remarkable homage to timeless innovation.
