For Andreas Öhlund fashion photography is less about reproducing generic concepts of beauty and more about enhancing an already existing sense of individuality, in order to bring out personal stories and make the world a more interesting place.
Biography
Andreas Öhlund’s aesthetics are marked by his restraint: rather than adding more details, he enhances what already exists, thus creating more authentic imagery. He prefers to focus on the person in order to make the world a more interesting place. He primarily works with fashion but has also acted as a creative consultant, including on the specific subject of lighting for fashion client. Notable clients include H&M, Gap, Glamour France, Byredo, Styleby, Vogue UK and DKNY
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