Katia WIK |Â Photography
Choosing the models in casting can be a bit like having a crush. It just has to click.
You do a lot of shoots for magazines like ZOO or VOGUE Portugal. What attracts you to editorial photography?
I love it if I'm involved in the creative process from the outset. For instance, in casting, in putting the team together, the design and the location scouting. Obviously, thereâs lots of scope for that in an editorial project. Ideally, itâs my own concept that is implemented.Â
Why did you focus on fashion and beauty? What captivates you about this?
I love giving people a role, putting them in an imaginary setting and then looking for exciting shapes. I also have a penchant for close-ups and details. In the end, it's the perfect combination of styling, set design, hair & make-up and image composition that excites me - it's almost a bit orchestra-like.
What is your most important job to date?Â
To me, the job coming up is always the most important one. I give it my full attention. When I look back, the jobs where I took something fundamental away with me are particularly significant. GUERLAIN, for example, was groundbreaking. Thatâs when I combined photo and video as equal elements for the first time and found a common language, both conceptually and visually.Â
You're also a director. What can video express that photography might not be able to get across?Â
Video has the possibility of a linguistic level with which you can make a statement in a more specific way. Ideally, a musical element triggers the emotional part of the brain. Music makes a huge differenceâŠ I sometimes miss that in a photo.
Thank you for talking to us, Katia!