Constantin PROZOROV

UNIVERSAL GENÈVE (2024)

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Constantin Prozorov’s collaboration with UNIVERSAL GENÈVE, one of Switzerland’s most iconic luxury watch brands, is a stunning celebration of the brand’s rich heritage, reimagined through his signature surreal collage style. Following in the artistic footsteps of Jean Cocteau, who once collaborated with the brand, Prozorov invites viewers on a visually captivating journey through time. The project spans from the 1930s in Geneva, reflecting the brand’s early triumphs, to the 1960s West Coast, symbolizing UNIVERSAL GENÈVE’s global influence on fashion and culture.

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Through animated collages, Prozorov brings to life pivotal moments, such as the brand’s international expansion in the 1950s, with surreal scenes set in Paris, London, and New York. The journey also captures UNIVERSAL GENÈVE’s spirit of boldness with a surreal polar flight from Copenhagen across the North Pole, symbolizing the technical brilliance that defines the brand.

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"This project was about more than just timepieces—it’s about the spirit of adventure and innovation that has shaped UNIVERSAL GENÈVE’s story," says Prozorov. "Each collage brings a chapter of history to life, blending art, time, and culture in a way that connects the past with the future."

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​Prozorov’s work not only pays homage to the brand’s legacy but also pushes creative boundaries, making UNIVERSAL GENÈVE VAULT a remarkable tribute to the artistry of timekeeping.