Per's work blurs between the lines of fashion and beauty, defined by a bold use of colour, striking angles and evocative expressions. Beyond aesthetics, his imagery creates a stage for individuality—celebrating diversity and giving talent the freedom to express themselves without boundaries.
Per Appelgren is a German-Swedish fashion and beauty photographer based between Paris and Berlin, with over a decade of experience shooting for leading international brands and editorials. Starting out as a self-taught creative, Per refined his craft as an assistant and later through years of mentorship with industry-leading creatives in Berlin, Paris, and London. Before pursuing photography full-time, he earned a degree in Business Administration and International Politics—however, the desire to express himself and his artistic vision behind the lens led him to follow his heart and explore the world of photography.
His work blurs between the lines of fashion and beauty, defined by a bold use of colour, striking angles and evocative expressions. Beyond aesthetics, his imagery creates a stage for individuality—celebrating diversity and giving talent the freedom to express themselves without boundaries.
Per’s vision has attracted collaborations with clients such as Prada, Juun J, Casablanca Paris, Vogue, Numero, Nike and many more. Through his photography, he seeks not only to capture beauty, but also to inspire, challenge and move audiences across cultures.