Joona Laulajainen mixes the sleek minimalism of his Scandinavian roots with the opulence and swagger of the London studios and ateliers where he honed his craft.
Born in Finland and raised in Sweden, Joona studied at the London College of Communication before establishing himself in the UK capital as an art director and graphic designer. Photography then grew out of this work as a natural progression, becoming a life passion.
Joona currently splits his time between London, New York and Stockholm. His work is sought after across diverse sectors and clients, including advertising, automotive, still life and fashion. He also sat as a judge on the hit TV show Top Model Scandinavia and regularly shoots for the Royal Court of Sweden.
Selected clients: Gucci, Mini, Dior, Acne Studios, Adidas, Levi’s, Spotify, Sony, Esquire, Jamie’s Italian, Magnum ice cream, NK department store, Royal Court of Sweden.
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